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Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School, by Idris Mootee
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A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits
As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.
- An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
- The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
- Author Idris Mootee is a management guru and a leading expert on applied design thinking
Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
- Sales Rank: #53712 in Books
- Brand: Wiley
- Published on: 2013-08-12
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x .70" w x 8.30" l, .0 pounds
- Binding: Hardcover
- 224 pages
- Used Book in Good Condition
From the Back Cover
BUSINESS AS USUAL IS DONE FOR.
As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads—not TV. We don't believe the hype. We shop online—not in stores.
We don't want to eat junk ingredients. We want what we want when we want it—and at the price we want it.
In this environment, the traditional ways of running a business just won't work anymore.
Enter design thinking.
Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem-solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures.
YOU'LL LEARN:
- How to apply design thinking to your long-range planning
- Why every future business leader needs to be a good design thinker
- The 10 design thinking principles that redefine business management
- Design thinking framework tailored to the eight key challenges that businesses face
- How to create a design thinking culture within your company
Hiring design thinkers is not enough. Discover how to build design thinking into your organization's DNA. Revolutionize your approach to solving your business's greatest challenges with the power of Design Thinking for Strategic Innovation.
About the Author
IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist, also published by Wiley.
Most helpful customer reviews
49 of 50 people found the following review helpful.
Beautiful book but not necessarily for freelancers or small biz owners
By Sarah Lewis
I picked up this book because of its beautiful design, and also because I own a small business and value strategy, but am not familiar with "design thinking" and hoped this would be a good primer. The subtitle, "what they can't teach you at business or design school," gave me hope that it would be a high-level introduction to a new topic.
Well, it is high-level, perhaps to a fault. My impression is that it's written for executives or managers rather than practitioners, and deals primarily with the "why" (the benefits of "design thinking") with some emphasis on the "what" (a sometimes-clear exploration of what design thinking actually is, though I was still a bit fuzzy at the end of the book), and very little about the "how."
My disappointment with the book is probably a case of audience mismatch. I'm a mix of in-the-trenches practitioner and small biz owner, so I'm looking first and foremost for practical applications of interesting ideas. This book celebrates the ideas themselves, and as a result (and due to the formal writing style), I had a hard time staying focused on the content. I would have appreciated more concrete examples (there were some, but they were few and far between).
But speaking of the content: it is beautiful. The design of the book is fantastic, and left me feeling happier about the effort of reading the text. Lovely as the design is, though, I wish I found the writing as delightful.
19 of 20 people found the following review helpful.
Vague, Lacks Substance
By Michael Lee
poorly written. lots of vague statements and passages with no clear example or resolve. the ideas sound interesting at first, but just as you want to know more he drops the topic and moves on. huge dependence on (semi) famous quotes to get his point across, which in my mind is lazy writing.
19 of 21 people found the following review helpful.
Fluff only, no substance
By Jcm Diepstraten
This book has the appearance of a coffee table book. Nowhere in the book is there any real content about the what, how and why of design thinking. No clear methods are discussed. There's only an endless amount of useless quotes and open doors that remind me of the dot.com bubble blurbs. Extremely disappointing.
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