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The Real Ones: Four Generations of the First Family of Coca-cola, by Elizabeth Candler Graham, Ralph Roberts
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The great-great-granddaughter of the founder of the Coca-Cola Company provides an inside look into her family and one of the most successful, idiosyncratic companies in American business.
- Sales Rank: #1854558 in Books
- Brand: Brand: Barricade Books
- Published on: 1992-10
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.50" w x 1.50" l,
- Binding: Hardcover
- 344 pages
- Used Book in Good Condition
From Publishers Weekly
Judicious editing would have improved this often riveting but at times tedious, rambling family history. The saga begins with Georgian Asa G. Candler, who in 1888 paid a fellow druggist $2033 for the rights to a headache remedy called Coca-Cola and, through an innovative national marketing campaign, enriched himself, the Methodist Church, Emory University, his native Atlanta, myriad social causes and his 400-plus descendants through company profits which amounted to $1618 million net in 1991. With freelance writer Roberts, Graham, herself a Candler descendant, researched public records, private letters and unpublished documents for this business saga and family cavalcade of triumphs and sorrows, the latter brought on by sibling rivalry, infidelity, child mortality, alcoholism and accidental deaths. A highlight here is a hilarious inside look at the company's famously disastrous 1985 decision to "improve" the still-secret Coke formula to make the drink taste more like arch-rival Pepsi.
Copyright 1992 Reed Business Information, Inc.
From Library Journal
The title leads one to believe that this book is about the business of Coca-Cola and the people who owned it. However, in the preface, Graham, who is the great-great grandaughter of Coca-Cola founder Asa Cander, states that she was inspired to write the book after searching for photographs to complete a family scrapbook. The focus is on the personal history of the Candlers, with only three chapters devoted to the company. Business historians will be disappointed to find that Graham and her coauthor write little about the Candlers' management practices. The narrative is gossipy, and the text is verbose. Nonetheless, the book might appeal to Georgia history buffs. Recommended only for Southeastern collections.
- Rebecca A. Smith, Harvard Business Sch. Lib.
Copyright 1992 Reed Business Information, Inc.
Review
Over a hundred years ago, an Atlanta druggist struck liquid gold with the acquisition of an obscure patent medicine called "Coca-Cola". In what was to become the greatest marketing success in history, Asa G. Candler transformed this little-known mixture into the world's premier soft drink. Did Coca-Cola have cocaine in it? Does it still? The answers to these questions and more are provided in this insider's look at the strategies, battles, scandals, and triumphs behind the formation of The Coca-Cola Company by the Candler family. Filled with interviews, photographs, and never-before-revealed family documents, The Real Ones: Four Generations of the First Family of Coca-Cola tells the real story of the great cola empire and of the power and influence wielded by the Candler family. -- Midwest Book Review
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Great read. Elizabeth Candler Graham is such a gracious ...
By Patient knitter
Enjoying reading about the Real Ones. Great read. Elizabeth Candler Graham is such a gracious and patriotic lady.
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